A Guide to Marketing Spirits
The Spirits Category is worth £5.3 billion in the GB on trade.
It is a key category to drive profits in your business.
There are three simple steps to follow when marketing spirits in your outlet.
Your first step is to inspire your customers to choose Spirits, particularly a spirit and mixer, which can be one of the most profitable drinks you
can serve. You can do this by thinking about the three areas of Range, Display and Communication.