How to build a wine list

When selecting the wines for your business; we advise looking at the foundations first. The key building blocks that make up a selection of wines; Wine Styles & Grape Varieties. The tables below includes the UK’s most popular grape varieties in pubs, bars, restaurants and hotels.

Secondly, what impact does your outlet style have on your final wine list? For a food-led site; why not find the best foods to pair these wines with; please visit our Food Matching Tool. It may help pick out the more interesting grapes and styles that suit your cuisine. For wet-led venues; lead with fruit driven styles, avoiding complex wines that are designed to go with food.

Thirdly, the pricing ladder; we always suggest offering a tiered wine list, with increasing profit margins. These can be worked out with our handy Gross Profit Calculator Tool.


Red Wines

Grape Variety Description Classic growing countries & regions Wine Style



Mid bodied, elegant with aromas of plum and black fruits

Bordeaux and Languedoc, France, Chile, California, Italy

Light and delicate, ripe and juicy


Si-rah / Shi-razz

Rich, full flavoured, soft and juicy, mid to full bodied

Rhone, France, Australia, South Africa, Chile

Ripe and juicy, spicy and warming, oaked and intense

Cabernet Sauvignon

Ca-bur-ney Sew-vin-yon

Deep coloured, full bodied with intense blackcurrant flavours

Bordeaux and Languedoc, France, Chile, Australia, California

Ripe and juicy, oaked and intense



Succulent, juicy, mid to full bodied, ripe red fruit flavours

Bordeaux and Cahors, France and Argentina

Ripe and juicy, oaked and intense

Pinot Noir

Pee-no N-waa

Smooth, aromatic with perfumed red fruit, mid to light-bodied

Burgundy abd Champagne, France, California, New Zealand, Australia

Ripe and juicy Oaked and intense, light and delicate



Smooth, mellow and mid-bodied, strawberry fruit flavour and a touch of spice

Spain, Portugal, Argentina

Spicy and warming. Ripe and juicy. Oaked and intense

White Wines

Grape Variety Description Classic growing countries & regions Wine Style

Sauvignon Blanc

Sew-vin-yon Blonk

Aromatic, dry and crisp with intense aromas of tropical fruits, elderflower, cut grass and nettles

Loire and Bordeaux, France, New Zealand, South Africa, Chile

Dry and aromatic

Pinot Grigio

Pee-no Gree-gio

Light, crisp and dry with very delicate pear and apple flavours

Italy, Australia, New Zealand, Hungry, Californa

Light and delicate



Soft, fruit and fuller-bodied, ripe melon fruit and notes of vanilla

Burgundy, and Champagne, France, Australia, New Zealand, California, South Africa

Ripe and juicy, fuller flavoured

Chenin Blanc

Shen-in Blonk

Fresh, fruity with crisp acidity. Light to medium bodied, dry to medium

Loire, France, South Africa, Argentina

Light and delicate, ripe and juicy



Exotic, fresh and ripe. Notes of peaches and hint of spice. Medium to full bodied

Languedoc and Rhone, France, Chile, Argentina

Ripe and juicy



Pronounced citrus and floral aromas, fresh and fairly full-bodied, dry to sweet

Germany, New Zealand, Australia, Alsace, France, Austria

Dry and aromatic, ripe and juicy

Wine Wheel

To support your staff in navigating our range, we’ve produced an easy to use food and wine matching wheel. This enables easy navigation of our range by grape variety or wine style, so regardless of the size of your wine offering or style of food, this tool will enable any member of staff to confidently make recommendations to your customers. Request an appointment with your local wine expert and he can provide these for your team members.


Send Me A Wine Styles Wheel

Welcome to Crown Cellars

Are you of the legal drinking age in the country from where you are accessing this website?

Yes No

We're sorry!

You must be 18 years of age or older to enter this site.

If you believe you're seeing this in error, please clear your cache.